Hi there!
For our Portals team at Azerion Head Quarters in Amsterdam we are looking for a Paid Media Specialist.
Azerion is a media, entertainment and technology company that provides safe, reliable and valuable content and services.
Our mission is to engage users while helping advertisers and publishers connect with them in a meaningful and valuable way.
We are headquartered in Amsterdam with a local presence in more than 15 European countries. This allows us to tailor advertising- and content solutions to every market and language, while providing all the benefits of a pan-European scale of hundreds of millions of unique and valuable users every month.
Azerion has been on a skyrocket growth curve over the last two years, adding advertiser and publisher technology to its consumer content portfolio.
We have acquired several related businesses and grown them. For example; Improve Digital, Game Distribution, Headerlift and Quantum are now within the Azerion family.
Are you keen to join our family too? Keep reading. We hope to meet you soon!
What you will be doing in this role
We are looking for a Paid Media Specialist with a passion for online marketing who will help us fulfil our vision to create the biggest web gaming platform on the planet.
As a Paid Media Specialist, you will be our web scout! You will proactively look for and evaluate potential user acquisition channels and will create campaigns through which we will acquire players for our portals at a profitable rate. You will be bold, initiative and will be a catalyst for growth, working in tandem with our SEO specialists.

About The Team

You are joining a product team with a very entrepreneurial and data-driven culture. Each one of us is intrinsically driven by the need to create something big and awesome. We love playing games, we're very inclusive, artistic, casual and fun, yet we know how to meet deadlines and to achieve our goals with a big bang.

About The Product

Within Azerion, you will be part of the Portal team where we manage 30+ websites packed with free-to-play games for diverse audiences. Every month our games are played by millions of gamers that come from all over the world. Our goal is to grow our gaming platform
Your responsibilities include but are not limited to

• Planning, management, execution, and measurement of paid user acquisition and affiliate campaigns across various channels and countries
• Analyze, report, and react on competitor user acquisition spending and plan appropriate responses
• Execute tests, collect and analyze data, identify trends, and adjust campaigns to account for seasonality and other factors to achieve maximum ROI
• Perform ongoing paid keyword discovery, expansion and optimization
• Own budget and be able to forecast your activity
• Review and optimize the processes for asset creation, copywriting, localization, and execution of paid campaigns
• Collaborate closely with the SEO team on strategic and operational level to achieve maximum impact of paid and organic campaigns
• Develop collaboration with other business units and products within Azerion through which we can acquire users
• Develop and maintain outstanding relationships with various key stakeholders and external partners

What you able to bring to the table

• A minimum of 3 years experience with paid user acquisition through search ads, display ads, social media ads, affiliate marketing
• Experience with running campaigns in different countries and languages (we operate in USA, Poland, France, Germany, Italy, the Netherlands, LATAM)
• Knowledge of bidding tools and strategies for campaign automation and bid management
• Experience in SEO and link-building
• Experience with reporting tools (Looker, Tableau)
• Experience with PPC for gaming products