Go Back

Global Brand & Digital Marketing Director (m/f/d)

  • Marketing and PR, Advertising and Creative Media Jobs
  • Management (incl. project, product management & human resources)
  • Fashion Jobs

Description

Profile & Requirements:

  • Several years of professional leadership experience in brand, marketing communications and digital marketing (ideally of consumer durables or other lifestyle brands)
  • You are digital savvy to manage and lead digital communication (ux, seo, performance marketing, social media, ecommerce)
  • Experience with conception and implementation of launches and promotions is a must have and in addition to that, you should come from a company with an international vivid strong brand
  • You are business fluent in German and English
  • Leadership experience in leading cross-functional teams is essential as well as previous international liability (Experience with Asian markets a plus)

Responsibilities

  • Reposition and develop the brand to a globally leading premium, lifestyle brand and ensure global implementation
  • Develop and implement the brand vision, mission and identity (“different, premium, global”)
  • Establish a state-of-the art brand experience (digital, social, instore)
  • Harmonize and elevate the approach to digital communication (owned, earned, paid), optimize websites (UX, SEO), build social media follower and engagement, design efficient paid campaigns
  • Increase consumer reach, awareness and preference
  • Lead the creative development of communication concepts, content, narratives (“Storytelling”)
  • Generate leads and develop concepts to mutually grow the business with the retail partners on and offline but also direct-to-consumer
  • Build and develop a high performing marketing team in Brand, Communication, Content, Digital Experience, In Store Experience, Performance Marketing (15-20 FTEs)

Hard Skills

  • Social media platforms
  • Product development
  • Search Engine Optimization (SEO)
  • UX design
  • Content Creation and Management
Mercuri Urval
  • Main info
  • Language German, English
  • Experience level Top Level
  • Job type Full Time
  • Salary negotiable
  • CountryGermany
Save Apply
This job is no longer active. We no longer receive applications for it. In order to be up to date with active jobs please subscribe to email alerts in your personal account.In case you are not registered, please sign up

We offer

  • You will experience much variety while forming the consumer centric brand identity of a well-known traditional company.
  • You have an exponentiated and authoritative, newly created management role at an international market leader in family hands. You will report directly to the Chief Marketing Officer.
  • Within your marketing function, you have extensive design options and the opportunity to use your ideas and experience to drive developments forward and to directly influence the company's success.
  • You can expect a committed, very motivated team, family-oriented values but also a company characterized by interculturality with a wide range of products, which offers you security and continuity for long-term and successful cooperation.
  • An attractive and entitled remuneration, as well as a company car and a flexible workplace solution, complete the offer.