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Event Marketing Specialist - Graduate

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Description

Our client is the world’s largest community designed to inspire and support the emerging C-Suite executives focused on Data, Analytics, Customer and Digital Innovation. A new exciting role has arisen for a junior marketer to join this rapidly expanding business.
Duties & Responsibilities:
  • Campaign Creation and Management
  • By evaluating customer research, market conditions, competitor data and by conducting response analyses, produce effective and engaging marketing plans, define campaign schedules and ensure timely implementation of activity
  • Formulating communications strategies, including writing of promotional copy.
  • CRM and Data Management.
  • Managing internal data processes, list build strategies and sourcing new and innovative data.
  • Email Marketing.
  • Liaising with relevant departments and write effective e-mail copy.
  • Media Partners.
  • Creating new and developing existing relationships with leading trade press, associations, publications and industry bodies to widen the reach and promotion of the events portfolio.
  • Ensuring website are hubs of information that entice visitors to enquire or download content.
  • Collateral and Content Production.
  • Working with external designers to create brochures, print ads and other materials as required, proof-read, sign-off and distribute internally/online.
  • Distribute content through websites, media partners, social media and e-mail marketing.

Responsibilities

  • You have marketing experience, ideally gained within b2b publishing, conferences or exhibitions.
  • You're a proficient online marketer. You know how to drive traffic to a site through channels such as search, social, email, and partnerships. You're comfortable using Google Analytics and can implement SEO best practices.
  • You have experience of working with CRM systems.

Hard Skills

  • Customer relationship manager (CRM)
  • Social media platforms
  • Data Management
  • Marketing research
  • Digital marketing campaigns
  • Search Engine Optimization (SEO)
  • Google Analytics
  • Social media marketing (SMM)
  • Content Creation and Management
  • Cross-functional collaboration
  • Advanced language knowledge
  • Advanced writing skills

Soft Skills

  • Communication
  • Self-motivated
  • Responsible
  • Hands-on
  • Enthusiastic