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            Product Marketing Manager
- IT, Software development, System Engineering Jobs
 - Marketing and PR, Advertising and Creative Media Jobs
 - Management (incl. project, product management & human resources)
 - Sales, Business Development, Business Consulting
 
Description
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Develop market intelligence and become an expert on our target customers — who they are, how they buy and why;
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Understand Ingrid's competitive landscape — learn about our competition and how they are positioned;
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Collaborate with the Product and Commercial teams to develop product positioning and formulate messaging strategy that resonates with our target audience; liaise with Brand Designer to create professional-grade assets;
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Select the best digital approaches to get Ingrid's product to the market, raise awareness of our offer and make sure it reaches the right customers;
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Move our target clients through a funnel that converts them from a general audience into paying customers.
 
Responsibilities
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You're enthusiastic and comfortable around the e-commerce ecosystem and SaaS space;
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You're familiar with market analysis and product marketing tactics;
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You quickly learn and translate product features into a go-to-market strategy;
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You’re a brilliant communicator with experience in conveying ideas to end users and engineering teams alike;
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Background in design and copywriting is a plus;
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You're motivated to take initiative, maintain ownership of tasks and try new things;
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You're ready to work independently, tirelessly and fearlessly to get Ingrid’s message across using different channels and media.
 
Hard Skills
- Opportunity analysis
 - Marketing research
 - Customer success
 - Competitor research
 - Digital marketing campaigns
 - Social media marketing (SMM)
 - Graphic design
 - Marketing plan development
 - Content Creation and Management
 - Cross-functional collaboration
 - Advanced language knowledge
 - Advanced writing skills
 
Soft Skills
- Communication
 - Team player
 - Responsible
 - Innovation
 - Enthusiastic
 
We offer
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Attractive salary - depending on skills, experience, and potential;
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Flexible cooperation and a unique, informal atmosphere;
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The opportunity to develop your skills and gain experience by working with strong international brands on innovative projects;
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Annual professional development budget;
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Support from experienced team members;
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Great teamwork at a highly ambitious startup.