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Product Marketing Manager

  • IT, Software development, System Engineering Jobs
  • Sales, Business Development, Business Consulting
  • Marketing and PR, Advertising and Creative Media Jobs
  • Management (incl. project, product management & human resources)

Description

  • Partnering with cross-functional teams to ensure that our product strategy tells a compelling story and is cohesive across different channels.
  • Helping our platform partners develop the go-to-market and ongoing marketing strategy for Parafin powered products.
  • Describing the value proposition of our product and engaging with small businesses to garner conversion.
  • Regularly interacting with our platform partners and using that feedback to successfully inform your work.
  • Running all marketing campaigns, including tracking the right metrics through A/B testing.
  • Spearheading go-to-market strategies for our suite of products.
  • Owning messaging throughout the customer journey starting from marketing all the way to our in-product messaging.

Responsibilities

  • 3+ years experience with writing copy for consumer products and/or marketing pages.
  • 3+ years of marketing experience and developing a holistic strategy regarding campaigns, specifically within email marketing.
  • An individual who shares our belief about the importance and power of well-constructed messaging to position us in the market.
  • An individual who can translate complex financial concepts into relatable terms.
  • Proven ability to quantitatively measure performance of campaigns through A/B testing, and to distill that data into concrete decisions to drive messaging forward.
  • Familiarity with design tools, such as Figma.
  • Experience with iterable and similar cross-channel marketing platforms.
  • Experience in fintech.

Hard Skills

  • Business correpondence
  • Quantitative/Qualitative Data Analysis
  • Product development
  • Marketing research
  • Digital marketing campaigns
  • Social media marketing (SMM)
  • Graphic design
  • Marketing plan development
  • Cross-functional collaboration
  • Product roadmapping
  • Advanced language knowledge

Soft Skills

  • Strategic thinker
  • Skilled Collaborator
  • Responsible
  • Organized
  • Hands-on
Parafin
  • Main info
  • Language English
  • Experience level Mid Level
  • Job type Full Time
  • Salary negotiable
  • CountryUnited States of America
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We offer

  • Competitive salary & equity grants.
  • Medical, dental & vision insurance.
  • Unlimited PTO & work from home flexibility.
  • Commuter benefits.
  • Free lunches.