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PPC Specialist
- IT, Software development, System Engineering Jobs
- Sales, Business Development, Business Consulting
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
Description
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Develop, manage and coordinate paid search, display, video & social strategies to satisfy the business requirements.
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Present and communicate campaign strategies, and report on results to senior leadership during regular face-to-face meetings and conference calls.
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Develop all aspects of paid search, display, video and social account optimisation strategy, tactics, planning and structure.
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Manage the flow of communications to and from other owned and earned teams and biddable manager.
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Constantly seek new business opportunities in line with Altaro’s growth plan.
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Plan, coordinate and contribute to planning/strategy meetings with the broader team and media partners.
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Work alongside the digital marketing team and buyers to optimise the role of paid search, display and paid social marketing in the wider media landscape.
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Keen interest in B2B marketing and keeping up with fast paced updates, product launches and new solutions.
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Experience in managing, optimising and reporting on campaigns and optimising towards conversion metrics such as downloads, software trials and ROI/ROAS.
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Work closely with the performance manager and other teams to deliver business goals.
Responsibilities
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International experience managing multiple markets strategies.
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Must be passionate about the media industry on and offline; and in particular search and social media.
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Good writing and verbal communication skills (including presentation skills).
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Organised and methodical, with excellent time management skills – ability to work autonomously and to take initiatives.
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Outgoing and not afraid to learn.
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Team player.
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Self-motivated.
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Interest for other digital media channels such as SEO, video and social media.
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Strong track record in achieving results.
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Knowledge and experience in PPC and biddable media.
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Language skills are a plus.
Hard Skills
- Social media platforms
- Opportunity analysis
- Marketing research
- Digital marketing campaigns
- Search Engine Optimization (SEO)
- Social media marketing (SMM)
- Marketing plan development
- Cross-functional collaboration
- Timelines
- Deliverable management
- Scheduling
- Meeting minutes
- Executive updates
- Advanced language knowledge
- Advanced writing skills
Soft Skills
- Communication
- Team player
- Multitasker
- Responsible
- Organized
