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Content Writer
- IT, Software development, System Engineering Jobs
- Sales, Business Development, Business Consulting
- Marketing and PR, Advertising and Creative Media Jobs
- Management (incl. project, product management & human resources)
- Education, Training, Teaching, Science Jobs
Description
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Support lead content editors with a strong pipeline of content ideas based on a clear understanding of user needs, and intelligent decision making.
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Carry out user research, as appropriate, to better understand members’ needs and how they use our products.
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Research and write authoritative and practical articles to address the wide range of issues faced in schools today, combining rigorous desk research with use of authoritative sources from inside and outside the education sector, and internal expertise.
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Develop and write practical, bitesize training content for a variety of governance roles, leaning on multimedia content where relevant.
Responsibilities
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Have at least 2 years’ experience of creating digital content.
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Have first-class research and writing skills, and experience in creating high-impact, practical digital content.
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Be able to research any topic quickly and effectively, gaining a good level of expertise.
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Have a creative spark and strong commercial intuition to spot opportunities for high-impact content.
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Be familiar with what school and academy governance is and what role governance plays in education.
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Be passionate and empathetic towards the needs of the school sector.
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Have excellent attention to detail.
Hard Skills
- Opportunity analysis
- Marketing research
- Competitor research
- Digital marketing campaigns
- Google Analytics
- Organic Search
- Keyword research and mapping
- Content Creation and Management
Soft Skills
- Adaptability
- Decision maker
- Creative
- Enthusiastic
- Attention to detail