Description

Drive account-specific marketing planning aligned to sales strategies to deliver high-performing, high-impact and repeatable programs that drive marketing leads, pipeline and revenue.
Take direction and prioritize a variety of fast-moving ABM tasks and projects including creating targeted content and messaging for: email nurtures, paid ads, direct mail, web, collateral, and bespoke event programs.
Research and gather lead and account data intelligence to facilitate account-based selling.
Execute a variety of programmatic and account-specific programs with strong attention to detail and KPIs.
Partner and work collaboratively with the Revenue team (marketing, sales, customer success and partnerships) to ensure we have the right target audience and the right programs to effectively reach enterprise-level accounts.
Build effective email nurturing programs to build and accelerate pipeline using HubSpot marketing automation software and Salesforce.com.
Collaborate with our creative team on program asset specifications and deliverables.
Have strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across the Revenue team.
Be able to perform under pressure, prioritize and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation.
Navigate Salesforce to pull reports on ABM programs and understand the status of accounts and leads in the funnel.
Manage budgets, measure and report on pipeline targets, and continually optimize ABM programs to increase ROI.

Responsibilities

5+ years of experience with B2B demand generation.
Experience working at SaaS companies, with a focus on enterprise sales.
Strong written and editing skills. You must love writing short-form copy!
Experience in digital marketing strategies, best practices, and technologies, including email, and digital content creation (emails, landing pages and ads).
Track record of hitting aggressive pipeline targets and generating revenue.

Demonstrated experience in defining, measuring, and communicating program KPIs. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.
Self-starter drive; you spot opportunities to make things better and take ownership over them.
Track record of collaborating cross-functionally with internal (marketing, sales, customer success and partnerships) and external stakeholders.

Excellent project management skills and ability to work on multiple projects simultaneously.

Hard Skills

Digital marketing campaigns
Social media marketing (SMM)
Marketing plan development
Content Creation and Management
Cross-functional collaboration
Performance reviews
Budgeting
Process improvement
Partnership agreements
Best practice development
Business analysis
Deliverable management
Accountability
Meeting minutes
Executive updates
Ability to use project management software
Advanced writing skills
Proofreading and editing skills

Unbabel

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Main info
Language English
Experience level Mid Level
Job type Full Time
Salary negotiable
CountryUnited Kingdom

We offer

Competitive salary at one of Europe's leading tech startups
Stimulating startup environment committed to diversity and inclusion
Individual budget to setup your workstation (mechanical keyboard, mouse, etc.)
Stock options
Health Insurance
Free Calm App Subscription
MacBook and external monitor
Yearly company retreat
Role-related and professional skills training, to support you on your career journey
Access to a mentor within the company, to oversee your development in the area or your choice.

Global Field Marketing Manager

Description

Drive account-specific marketing planning aligned to sales strategies to deliver high-performing, high-impact and repeatable programs that drive marketing leads, pipeline and revenue.

Take direction and prioritize a variety of fast-moving ABM tasks and projects including creating targeted content and messaging for: email nurtures, paid ads, direct mail, web, collateral, and bespoke event programs.

Research and gather lead and account data intelligence to facilitate account-based selling.

Execute a variety of programmatic and account-specific programs with strong attention to detail and KPIs.

Partner and work collaboratively with the Revenue team (marketing, sales, customer success and partnerships) to ensure we have the right target audience and the right programs to effectively reach enterprise-level accounts.

Build effective email nurturing programs to build and accelerate pipeline using HubSpot marketing automation software and Salesforce.com.

Collaborate with our creative team on program asset specifications and deliverables.

Have strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across the Revenue team.

Be able to perform under pressure, prioritize and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation.

Navigate Salesforce to pull reports on ABM programs and understand the status of accounts and leads in the funnel.

Manage budgets, measure and report on pipeline targets, and continually optimize ABM programs to increase ROI.

Responsibilities

5+ years of experience with B2B demand generation.

Experience working at SaaS companies, with a focus on enterprise sales.

Strong written and editing skills. You must love writing short-form copy!

Experience in digital marketing strategies, best practices, and technologies, including email, and digital content creation (emails, landing pages and ads).

Track record of hitting aggressive pipeline targets and generating revenue.

Demonstrated experience in defining, measuring, and communicating program KPIs. You like working with data, can create Salesforce reports with ease, enjoy measuring campaigns, and love to optimize.

Self-starter drive; you spot opportunities to make things better and take ownership over them.

Track record of collaborating cross-functionally with internal (marketing, sales, customer success and partnerships) and external stakeholders.

Excellent project management skills and ability to work on multiple projects simultaneously.

Hard Skills

We offer

Competitive salary at one of Europe's leading tech startups

Stimulating startup environment committed to diversity and inclusion

Individual budget to setup your workstation (mechanical keyboard, mouse, etc.)

Stock options

Health Insurance

Free Calm App Subscription

MacBook and external monitor

Yearly company retreat

Role-related and professional skills training, to support you on your career journey

Access to a mentor within the company, to oversee your development in the area or your choice.