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Creative Director - Graphic Design
- Management (incl. project, product management & human resources)
Description
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Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
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Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
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Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
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Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
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Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
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Present, or oversee the presentation of final concepts, and obtain approvals for deliverables
Responsibilities
- 10 years of related experience with 7+ years of creative direction in an agency or corporate setting
- Years of experience creating marketing/advertising campaigns from developing vision and the messaging platform to overseeing production on time and budget
- Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
- Proven experience with concept development
- Highly skilled with leading a team of creative talent
- Strong creative vision with an understanding of business objectives
- Master’s degree in marketing or business
- Prior experience with copywriting, design, or production
- Prior project management experience, with a focus on creative direction
Hard Skills
- Social media platforms
- Digital marketing campaigns
- Marketing plan development
- Content Creation and Management
- Team management
- Team building
- Cross-functional collaboration
- Budgeting
- Business planning
- Business analysis
- Timelines
- Deliverable management
- Scheduling
- Accountability
- Ability to use project management software
Soft Skills
- Communication
- Leadership
- Strategic thinker
- Skilled Collaborator
- Hands-on
