•Have a good knowledge and understanding of key Epson printhead technologies and those of competitors. In addition, the Product Manager should have an understanding of key technologies in the relevant markets and be able to identify future trends. 

•Technically evaluate products/competitors and present findings clearly.

•Through hands-on Epson/competitor testing and market specific research covering customer, competitor and channel partner information, assess product competitiveness in meeting customer needs, and identify areas of potential improvement to customer value proposition.

•Track the price/features/value propositions of key competitors with a segmented approach, working with other stakeholders and customers as required. Use this information and technology development as inputs to plan future product(s). 

•Contribute to the market understanding of the BU and sales teams by being the go to expert for price/features of key competitor products, own product sales performance and customer needs(VOC). 

•In conjunction with Seiko Epson Corporation, from the product’s differentiation identify the Customer Value (benefits) of the product to be launched. 

•Provide product training for both internal and external stakeholders. 

•Support the Business Planning and quarterly update processes, providing latest market and competitive conditions, and sales forecast for the assigned product range. 

•Working with the Market Research team, use external and internal data sources to build the correct segmented market sizing and trend view for business and product planning. 

•Assessing market situation and historical sales trends; and working with the Forecasting and Strategic Planning teams to create monthly sales forecast. 

•Working with the Market Research team and stakeholders, gain an insight and understanding of the customer profile for the allocated product (s). The understanding will include the market segment and resulting 'customer value' to ensure a correct understanding of the customer requirements. 

•Manage all aspects of launch preparation for the group of products ensuring that the necessary actions are completed on time. 

•Develop and implement launch plans, including product phase-out/phase-in, for new products; Develop product positioning, through definition of target market(s), product proposition and supporting key features & benefits. 

•Ensure all launch documentation is complete for the group of products. 

•Ensure the update of the ERP system (SAP) and product database (Neon) are carried out as part of the launch project for all products. 

•In conjunction with Seiko Epson Corporation, from the products’ differentiation, responsible for identifying the Customer Value (benefits) of the products to be launched. 

•Be responsible for the clear communication on all subjects related to the assigned products; identifying the target markets, developing the value propositions to be communicated and briefing Marketing communications. 

•Degree level education preferably in a technology or marketing related subject. 

•A good knowledge of Epson’s key technologies and those within the competitor landscape. 

•Sound technical product knowledge with experience of presenting, demonstrating and training a variety of stakeholders. 

•Sales enabler – able to influence and work with both internal and external stakeholders. 

•Ability to assess and analyse market intelligence in relation to Epson’s product range. 

•Intermediate excel skills and highly IT literate. 

•Skilled influencer; able to build networks at all levels. 

•Numerate with attention to detail. 

•Analytic and questioning manner with the ability to make sense of data. 

•Speaking more than one European language will be valued.